1899 saw the introduction of a vibrating shuttle sewing machine made by The Davis Sewing Machine Company of Dayton, Ohio.
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In 1897, the company introduced a number of new models including another vibrating shuttle machine badged as the 'ACME' and manufactured by The Free Sewing Machine Company of Rockford, Illinois. However, unlike Montgomery Wards, which would continue to get all sewing machines from National until the sewing machine company met its demise in 1954, Sears would switch its suppliers several times in the following years. National also happened to be the supplier of sewing machines for Montgomery Wards & Co., Sears Roebuck & Co.'s chief competitor.
The two Singer copies were June machines manufactured by the newly formed National Sewing Machine Company of Belvidere, Illinois. The 'Improved Singer' would appear in later catalogs as the 'Success' probably a result of threatened or actual litigation by the Singer Manufacturing Co. The two Singer machines were marketed as the 'Improved Singer' and 'Improved High-Arm Singer', in blatant violation of trademark laws. As such, the company was able to supply sewing machines to retail buyers at near-wholesale pricing for many years.įeatured in the 1894 catalog were copies of the Singer Models 12 and 48K and a vibrating shuttle model made by the Goodrich Sewing Machine Company of Chicago, Illinois. Moreover, sewing machine sales were also only a minor component of the company's business. A copy of the Singer Model 12 New Family was only nine dollars. Sears was able to sell high quality treadle sewing machines for between fifteen to twenty dollars far less than the forty to sixty dollars that retail dealers charged for equivalent models. Owing to the fact that Sears Roebuck was a mail order company, the overhead costs were comparatively low. A large part of this was due to the very low prices for which they sold their machines.
Sewing machines sales were a immediate success. Having concentrated on watches and jewelry up until 1894, the company then expanded its product lines, with sales of other items such as clothing, firearms, carriages, musical instruments, clocks, and sewing machines. With business growing briskly, he hired Alvah C. Seeing a great opportunity, Sears began the R.W. Seeing a chance to make a profit, Sears purchased the watches and sold them to his co-workers. In 1886, Richard Sears bought a supply of watches that a jewelry company had mistakenly shipped to a Minnesota jeweler. was, next to Singer, one of the most important suppliers of sewing machines in North America from the 1890s through 1950s. Hawaii member Charles Law has attacked the problem from a different direction, specifically targeting the giant Sears Roebuck company and its branded products. The situation is further confused in that retailers might switch makers at the end of a contract period and the same name would then appear on a completely different machine by another manufacturer. To do this they entered into contracts with established sewing machine manufacturers who would supply standard models but with the name of choice substituted for the normal brand name.įor the past 20 years I have been compiling a list of who actually made what and there are now over 5000 names in the file. Since the 1890s there had been a fad with large retailers and mail order houses to sell "own brand" sewing machines. Home Sears Sewing MachinesThe Company and its Machines Sears Roebuck by Charles Law
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